Flip Electronics is redefining authorized distribution by solving the supply chain challenges caused by component obsolescence. We are data driven experts who strategically acquire, stock & support EOL, Excess, Aged, & Discontinued Products.
Whether our clients are looking for strategic supply chain solutions or a partnership to strengthen their quality initiatives, Flip’s management team and staff stands ready to deliver world-class results. With extensive experience in the manufacturing and distribution marketplace, we are engineered to deliver excellence.
We are known for placing an extraordinary value on integrity and service without compromising business fundamentals. This enables our customers to integrate our creative supply chain solutions into their organizations with confidence, knowing that we are more than just a vendor. We are their partner.
Flip Electronics believes that accomplishing its mission and seeing the vision for the company fulfilled requires healthy and mutually beneficial relationships with all of our stakeholders. To that end, we agree that our core values are:
Respectful and healthy relationships, both personal and professional, begin with treating each other the way we want to be treated—honestly, transparently, and respectfully. We strive not only to be understood but to understand the various viewpoints and perspectives of everyone we interact with.
Honest communication and a cooperative approach direct our interactions to meet our customers’ needs.
We are accountable to our customers, our suppliers, and each other. By retaining ownership of both our challenges and our successes, we internalize the effort to accomplish. We do not grow by placing blame; rather, we examine the circumstance with honesty, seeking counsel, and finding ways to prevent mishaps in the future.
The measure of our success is delivering the right parts at the right time while exceeding our customers’ expectations.
We cannot achieve our goals by doing “just enough.” We must transcend the conventional wisdom and find those answers that no one else thought of. We must do this while embracing the other core values and bringing to market a unique and extraordinary service.
Jason Murphy is the CEO of Flip Electronics. Jason is an experienced and passionate supply chain distribution leader who has worked in the electronics distribution industry for over 20 years. He is a strategic entrepreneur who has founded multiple new business ventures leading to successful returns. He has focused on the successful implementation of supply chain management solutions, perfecting supplier relationships, and developing optimal operational and physical distribution capabilities throughout his career. Jason’s professional experience includes team development and leadership, sales and marketing model development, contract negotiations with Fortune 500 companies, creation of custom-tailored supply chain alternatives, excess inventory management programs, and more. Jason received his BBA at the State University of New York College at Oswego.
Bill Bradford has over 30 years of experience in the electronic components industry, having led the global sales organizations for Freescale, ON Semiconductor, and Entropic Communications. He also served as President and CEO of Minco Technology Labs, a Hi-Rel die processing, assembly, test, and distribution company. Over the past two years, he has led the Electronic Component Industry Association (ECIA) as president and CEO. He began his career in sales with Texas Instruments, followed by Cypress Semiconductor. Bill has a BSEE from Rose-Hulman Institute of Technology, an MS in Management from the University of Alabama in Huntsville, and an Executive Doctorate in Business from Georgia State University, having conducted research in leadership and sales analytics. He is an ICF-certified executive coach and has been a mentor and catalyst for startups at Georgia Tech’s Advanced Technology and Design Center.
Jeff Ittel brings 30-plus years of industry experience and success to the Flip Electronics executive leadership team. In his role as executive vice president, Jeff is focused on the expansion of Flip’s supplier relationships. The growth of these channel partnerships is critical to the continued success of Flip’s unique business model. Jeff is a passionate leader, developing a diverse portfolio of successful experience that includes sales management, supplier partnerships, business development, supplier portfolio, and P&L management of technology-segmented product groups. Among other assignments, Jeff served in numerous capacities at Avnet, including president, Avnet Cilicon; senior vice president, Semiconductor Group at Avnet; and senior vice president, Supplier and Technology Management. Jeff served as foundation board member for The National Electronic Distributors Association (NEDA) for five years. Jeff received his BBA from the University of Wisconsin-Eau Claire and his MBA from Loyola Marymount University.
Kris Krohn is an Electronic Industry Leader who brings many years of sales leadership. Kris drives the expansion of Flip’s growing OEM/EMS customer base. The growth of this segment is critical to the continued growth of Flip’s specialty distribution model. Kris brings twenty-plus years of success leading teams and sales organizations in distribution and software verticals. In Kris’s previous role at VMware, he led a team of Sales Specialists & Field Engineers as a Client Executive. Prior roles included VP of Sales & Marketing and National Account Manager. In addition, Kris was a founding partner at Falcon Solutions a specialty distributor. Kris holds BA from Oswego State University. He resides in Cumming, GA with his wife and children.
Gary Beckstedt heads the quality and inspection labs for the company as well as managing all logistics operations. Gary’s role requires him to institute and direct all quality management programs and processes as well as performing internal audits. Among his many challenges, Gary has the responsibility to ensure that Flip Electronics’ ISO/ANSI standards and certification programs, ESD programs, inspection and counterfeit detection process, and personnel training are all in compliance with their respective requirements and procedures. Gary helps to identify and track industry changes that affect the supply chain and supports the industry as a whole by serving on the G19-D committee that is tasked with maintaining the AS6081 standard. He is the company’s principal spokesperson in matters related to quality and methods of detection and abatement of counterfeit and suspect electronic parts. Gary is a US Air Force veteran, where he began his electronics career in 1989. He operated and maintained RADAR systems to support the Desert Storm and Desert Shield campaigns. He is a graduate of the AS9100D Lead Auditor program and an IPC Certified EMS Program Manager.
Richard Hans has over 30 years of experience in multiple dynamic industries, having led the financial and operational organizations for Centrics Technology Group and PLH Automotive Group. He was a founder, CFO, and COO at Centrics, a global disruptor in the broad IT marketplace. He also served as CFO and Fixed Operations Director for PLH, a fast-growing retail automotive group, eventually becoming dealer/owner. Over the past four years, he has assisted multiple start-ups, including Flip Electronics, with their strategic finance direction. He began his career as a CPA in Atlanta, rising to partner in his twenties. Richard has a BS in Accounting from Oglethorpe University in Atlanta and CPA-required master's degree work at the University of South Florida. For two years, Richard was on the Ford Motor Company Dealer Council and currently sits on several boards for IT start-ups.
Karen Misuraca is the controller at Flip Electronics. A 30+-year accounting/finance veteran, Karen is most passionate about partnering alongside entrepreneurs, ensuring a smooth-running back office as well as providing timely, meaningful information to senior leadership. Karen has studied at Detroit College of Business, Kennesaw State University, and Oglethorpe University, earning her degree in accounting.
Kasey Murphy is the co-founder and director of administration of Flip Electronics. She is a University of Georgia Alumni with 15 years of experience as an operational leader with multiple firms in the electronics industry. She has consistently excelled in leadership in all phases of departmental administration, ERP maintenance and implementation, financial operations, process governance, general operations, and more. She is focused on team development for Flip’s back office so employees are qualified and enthusiastic to support its growing customer base.
Art Ogg serves as a trusted advisor on driving our quality initiatives. He is an expert in areas of counterfeit detection and abatement, electronics inspection techniques, and counterfeit detection standards AS 9120, AS 6081, ISO 9001, and ISO 13485. Art has been involved in the electronics industry more than 50 years. He holds a BA in business administration and has attended Lead Auditor classes for ISO-9001, ISO 13485, and AS 9120. He is an IDEA-certified professional inspector and a Six Sigma Green Belt. As a certified instructor, Art taught counterfeit electronics detection to the FBI— Field Office, NASA, Raytheon, Agilent Technologies, Keysight, and BAE Systems, as well as testifying before a U.S. Congressional subcommittee in Washington, D.C. on identifying methods to abate or eliminate counterfeit electronics from entering our borders.