Our Vision

Flip Electronics is the supply chain partner of choice for electronic manufacturers seeking a dynamic and flexible distributor of electronics, electromechanical parts, and other board level components.


We are known for placing an extraordinary value on integrity and service without compromising business fundamentals. This enables our customers to integrate our creative supply chain solutions into their organizations with confidence, knowing that we are more than just a vendor. We are their partner.

OUR MISSION

Flip Electronics is committed to delivering the best solutions to our clients’ most challenging supply chain problems.


Whether our clients are looking for strategic supply chain solutions or a partnership to strengthen their quality initiatives, Flip’s management team and staff stands ready to deliver world-class results. With extensive experience in the manufacturing and distribution marketplace, we are engineered to deliver excellence.

OUR VALUES

Flip Electronics believes that accomplishing its mission and seeing the vision for the company fulfilled requires healthy and mutually beneficial relationships with all of our stakeholders. To that end, we agree that our core values are:

Integrity

Respectful and healthy relationships, both personal and professional, begin with treating each other the way we want to be treated—honestly, transparently, and respectfully. We strive not only to be understood but to understand the various viewpoints and perspectives of everyone we interact with.

Customer Service

Honest communication and a cooperative approach direct our interactions to meet our customers’ needs.

Accountability

We are accountable to our customers, our suppliers, and each other. By retaining ownership of both our challenges and our successes, we internalize the effort to accomplish. We do not grow by placing blame; rather, we examine the circumstance with honesty, seeking counsel, and finding ways to prevent mishaps in the future.

Results

The measure of our success is delivering the right parts at the right time while exceeding our customers’ expectations.

Excellence

We cannot achieve our goals by doing “just enough.” We must transcend the conventional wisdom and find those answers that no one else thought of. We must do this while embracing the other core values and bringing to market a unique and extraordinary service.

History

Flip Electronics was established in 2015, formed by industry experts with extensive experience with a desire to build a totally different kind of company.

Our company created a unique stocking program that provides our customers with select inventory that fulfills the most challenging needs of the supply chain. Our development of our “Middle Inventory” model focuses on securing parts that are in short supply and high demand as well as products that are EOL or obsolete.

Our relationships with major semiconductor manufacturers and global franchise distributors have benefited our suppliers and customers alike. Our leadership has gathered the best people in our industry who believe in our mission, hold our values, and see the same vision. The results have created the fastest growing “specialty distributor” in the nation.

Flip serves multiple market sectors, including military/defense, medical, automotive, test and instrument, industrial, and consumer electronics.

Leadership Team

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Jason Murphy

President & CEO

Jason Murphy is the CEO and President of Flip Electronics. Jason is an experienced and passionate supply chain distribution leader who has worked in the electronics distribution industry for over 20 years. He is a strategic entrepreneur who has founded multiple new business ventures leading to successful returns. He has focused on the successful implementation of supply chain management solutions, perfecting supplier relationships, and developing optimal operational and physical distribution capabilities throughout his career. Jason’s professional experience includes team development and leadership, sales and marketing model development, contract negotiations with Fortune 500 companies, creation of custom-tailored supply chain alternatives, excess inventory management programs, and more. Jason received his BBA at the State University of New York College at Oswego.

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Kasey Murphy

Director of Administration & Co-Founder

Kasey Murphy is the co-founder and director of administration of Flip Electronics. She is a University of Georgia Alumni with 15 years of experience as an operational leader with multiple firms in the electronics industry. She has consistently excelled in leadership in all phases of departmental administration, ERP maintenance and implementation, financial operations, process governance, general operations, and more. She is focused on team development for Flip’s back office so employees are qualified and enthusiastic to support its growing customer base.

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Todd Ballew

Vice President

Todd Ballew is vice president of Flip Electronics. Todd has over 30 years of sales, marketing, and sales operations experience within the technology sector. Prior to joining Flip, Todd was president of Stratical, Inc., an SMB management consulting practice, and he was previously managing director with InitativeOne. Todd’s leadership at World Micro, a Flip competitor, resulted in threefold growth over a four-year period as EVP and General Manager. His background further includes senior management positions with Harris Corporation and Unisys. Building successful organizations that produce excellent results against revenue objectives and profitability targets has been a trademark of his career. Todd attended Old Dominion University and Christian Life Bible College.

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Jeff Ittel

Executive Vice President

Jeff Ittel brings 30-plus years of industry experience and success to the Flip Electronics executive leadership team. In his role as executive vice president, Jeff is focused on the expansion of Flip’s supplier relationships. The growth of these channel partnerships is critical to the continued success of Flip’s unique business model. Jeff is a passionate leader, developing a diverse portfolio of successful experience that includes sales management, supplier partnerships, business development, supplier portfolio, and P&L management of technology-segmented product groups. Among other assignments, Jeff served in numerous capacities at Avnet, including president, Avnet Cilicon; senior vice president, Semiconductor Group at Avnet; and senior vice president, Supplier and Technology Management. Jeff served as foundation board member for The National Electronic Distributors Association (NEDA) for five years. Jeff received his BBA from the University of Wisconsin-Eau Claire and his MBA from Loyola Marymount University.

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Art Ogg

Special Advisor

Art Ogg serves as a trusted advisor on driving our quality initiatives. He is an expert in areas of counterfeit detection and abatement, electronics inspection techniques, and counterfeit detection standards AS 9120, AS 6081, ISO 9001, and ISO 13485. Art has been involved in the electronics industry more than 50 years. He holds a BA in business administration and has attended Lead Auditor classes for ISO-9001, ISO 13485, and AS 9120. He is an IDEA-certified professional inspector and a Six Sigma Green Belt. As a certified instructor, Art taught counterfeit electronics detection to the FBI— Field Office, NASA, Raytheon, Agilent Technologies, Keysight, and BAE Systems, as well as testifying before a U.S. Congressional subcommittee in Washington, D.C. on identifying methods to abate or eliminate counterfeit electronics from entering our borders.

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Karen Misuraca

Controller

Karen Misuraca is the controller at Flip Electronics. A 30+-year accounting/finance veteran, Karen is most passionate about partnering alongside entrepreneurs, ensuring a smooth-running back office as well as providing timely, meaningful information to senior leadership. Karen has studied at Detroit College of Business, Kennesaw State University, and Oglethorpe University, earning her degree in accounting.

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Gary Beckstedt

Director of Operations/Quality

Gary Beckstedt heads the quality and inspection labs for the company as well as managing all logistics operations. Gary’s role requires him to institute and direct all quality management programs and processes as well as performing internal audits. Among his many challenges, Gary has the responsibility to ensure that Flip Electronics’ ISO/ANSI standards and certification programs, ESD programs, inspection and counterfeit detection process, and personnel training are all in compliance with their respective requirements and procedures. Gary helps to identify and track industry changes that affect the supply chain and supports the industry as a whole by serving on the G19-D committee that is tasked with maintaining the AS6081 standard. He is the company’s principal spokesperson in matters related to quality and methods of detection and abatement of counterfeit and suspect electronic parts. Gary is a US Air Force veteran, where he began his electronics career in 1989. He operated and maintained RADAR systems to support the Desert Storm and Desert Shield campaigns. He is a graduate of the AS9100D Lead Auditor program and an IPC Certified EMS Program Manager.

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Vikki Planche

Vice President of Sales

Vikki Planche is an electronics industry professional with extensive and varied experience in the component distribution segment. With 25+ years in electronic component distribution, she has held numerous management positions at Arrow, Avnet, and Newark Electronics. She was also director of sales for an independent distributor. Always customer-focused and hands-on, she has consistently excelled in each role and has been appreciated and admired by staff and customers alike. Vikki operates out of Flip’s corporate location in Atlanta. Vikki is a graduate of North Carolina State and holds a BS in textile management.

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Jimmy Bagley

Chief Financial Officer

Jimmy Bagley is an accomplished executive with 35+ years of entrepreneurial and Fortune 500 experience in the OEM automotive and publishing industries, both domestic and global. He is recognized as a strong leader with strategic vision, proven general business acumen, and the ability to align core organizational competencies with market opportunities. He holds the ability to collaborate across departments to ensure the creation of processes, programs, promotions, customer outreach, execution, and accountability to achieve strategic goals. Jimmy is a 29-year veteran of Snap-On Business Solutions, a division of Snap-On Inc, a 3.1-billion-dollar company. He served as VP of North America sales. Jimmy has a BBA from Georgia State University.