Listen to Flipping The Channel Podcast Episode 4



Our Mission

Flip Electronics is redefining authorized distribution by solving the supply chain challenges caused by component obsolescence. We are data driven experts who strategically acquire, stock & support EOL, Excess, Aged, & Discontinued Products.

Whether our clients are looking for strategic supply chain solutions or a partnership to strengthen their quality initiatives, Flip’s management team and staff stands ready to deliver world-class results. With extensive experience in the manufacturing and distribution marketplace, we are engineered to deliver excellence.

We are known for placing an extraordinary value on integrity and service without compromising business fundamentals. This enables our customers to integrate our creative supply chain solutions into their organizations with confidence, knowing that we are more than just a vendor. We are their partner.


Flip Electronics believes that accomplishing its mission and seeing the vision for the company fulfilled requires healthy and mutually beneficial relationships with all of our stakeholders. To that end, we agree that our core values are:


Respectful and healthy relationships, both personal and professional, begin with treating each other the way we want to be treated—honestly, transparently, and respectfully. We strive not only to be understood but to understand the various viewpoints and perspectives of everyone we interact with.

Customer Service

Honest communication and a cooperative approach direct our interactions to meet our customers’ needs.


We are accountable to our customers, our suppliers, and each other. By retaining ownership of both our challenges and our successes, we internalize the effort to accomplish. We do not grow by placing blame; rather, we examine the circumstance with honesty, seeking counsel, and finding ways to prevent mishaps in the future.


The measure of our success is delivering the right parts at the right time while exceeding our customers’ expectations.


We cannot achieve our goals by doing “just enough.” We must transcend the conventional wisdom and find those answers that no one else thought of. We must do this while embracing the other core values and bringing to market a unique and extraordinary service.


Leadership Team


Jason Murphy


Jason Murphy is the CEO of Flip Electronics. Jason is an experienced and passionate supply chain distribution leader who has worked in the electronics distribution industry for over 20 years. He is a strategic entrepreneur who has founded multiple new business ventures leading to successful returns. He has focused on the successful implementation of supply chain management solutions, perfecting supplier relationships, and developing optimal operational and physical distribution capabilities throughout his career. Jason’s professional experience includes team development and leadership, sales and marketing model development, contract negotiations with Fortune 500 companies, creation of custom-tailored supply chain alternatives, excess inventory management programs, and more. Jason received his BBA at the State University of New York College at Oswego.


Bill Bradford


Bill Bradford has over 30 years of experience in the electronic components industry, having led the global sales organizations for Freescale, ON Semiconductor, and Entropic Communications. He also served as President and CEO of Minco Technology Labs, a Hi-Rel die processing, assembly, test, and distribution company. Over the past two years, he has led the Electronic Component Industry Association (ECIA) as president and CEO. He began his career in sales with Texas Instruments, followed by Cypress Semiconductor. Bill has a BSEE from Rose-Hulman Institute of Technology, an MS in Management from the University of Alabama in Huntsville, and an Executive Doctorate in Business from Georgia State University, having conducted research in leadership and sales analytics. He is an ICF-certified executive coach and has been a mentor and catalyst for startups at Georgia Tech’s Advanced Technology and Design Center.


Jeff Ittel

Executive Vice President

Jeff Ittel brings 30-plus years of industry experience and success to the Flip Electronics executive leadership team. In his role as executive vice president, Jeff is focused on the expansion of Flip’s supplier relationships. The growth of these channel partnerships is critical to the continued success of Flip’s unique business model. Jeff is a passionate leader, developing a diverse portfolio of successful experience that includes sales management, supplier partnerships, business development, supplier portfolio, and P&L management of technology-segmented product groups. Among other assignments, Jeff served in numerous capacities at Avnet, including president, Avnet Cilicon; senior vice president, Semiconductor Group at Avnet; and senior vice president, Supplier and Technology Management. Jeff served as foundation board member for The National Electronic Distributors Association (NEDA) for five years. Jeff received his BBA from the University of Wisconsin-Eau Claire and his MBA from Loyola Marymount University.


Richard Hans

Chief Financial Officer

Richard Hans has over 30 years of experience in multiple dynamic industries, having led the financial and operational organizations for Centrics Technology Group and PLH Automotive Group. He was a founder, CFO, and COO at Centrics, a global disruptor in the broad IT marketplace. He also served as CFO and Fixed Operations Director for PLH, a fast-growing retail automotive group, eventually becoming dealer/owner. Over the past four years, he has assisted multiple start-ups, including Flip Electronics, with their strategic finance direction. He began his career as a CPA in Atlanta, rising to partner in his twenties. Richard has a BS in Accounting from Oglethorpe University in Atlanta and CPA-required master's degree work at the University of South Florida. For two years, Richard was on the Ford Motor Company Dealer Council and currently sits on several boards for IT start-ups.


Will Kibler

Vice President, Business Operations

Will Kibler is Vice President of Business Operations at Flip Electronics and assists CEO, Jason Murphy, and President, Bill Bradford, as Chief of Staff to execute on Flip’s strategic agenda. Will is responsible for spearheading initiatives to support and accelerate Flip’s rapid growth trajectory, maximize organizational efficiencies, and promote business profitability. He is heavily involved in the management of Flip’s corporate, operational, and financial KPI’s to ensure organizational strength and scalability. As Flip continues to experience robust growth, Will is also focused on the evaluation of strategic expansion opportunities through organic, M&A, and other channels. Will joined Flip in 2021, bringing extensive finance, accounting, and advisory experience from his prior roles at Citizens Bank in their Mergers & Acquisitions Advisory practice. He received his B.S. in Accounting and Business Administration from Washington & Lee University in Lexington, VA.


Andrew Girardi

Vice President of Sales, OEM

Andrew Girardi brings over 25 years of experience in the defense and electronics components industry to the Flip Electronics team having had senior leadership sales and business roles at Lattice Semiconductor, Microsemi Corp (Microchip), NVIDIA, Xilinx, and IDT. Most recently, as part of Lattice Semiconductor, Andrew led the Business Management team, responsible for worldwide pricing optimization initiatives and margin enhancement programs that contributed to the success of Lattice. At Microsemi, Mr. Girardi led the Business Operations and Tactical Marketing teams for the Integrated Circuits and Systems Group. In addition, Mr. Girardi had leadership and sales roles in solar technology startups Twin Creeks Technologies, Miasole’ (acquired by Hanergy), and Solarbridge Technologies (acquired by Sunpower). As part of Solarbridge, Mr. Girardi drove OEM sales engagements in the North American and European markets. Andrew is a strong advocate for creating cultures of collaboration and he honed his leadership skills as a US Army officer, serving in overseas assignments in field artillery combat ready units. Andrew has a Bachelor of Science from the United States Military Academy at West Point and a Master of Science in Business Administration from Boston University.


Gary Beckstedt

Director of Operations/Quality

Gary Beckstedt heads the quality and inspection labs for the company as well as managing all logistics operations. Gary’s role requires him to institute and direct all quality management programs and processes as well as performing internal audits. Among his many challenges, Gary has the responsibility to ensure that Flip Electronics’ ISO/ANSI standards and certification programs, ESD programs, inspection and counterfeit detection process, and personnel training are all in compliance with their respective requirements and procedures. Gary helps to identify and track industry changes that affect the supply chain and supports the industry as a whole by serving on the G19-D committee that is tasked with maintaining the AS6081 standard. He is the company’s principal spokesperson in matters related to quality and methods of detection and abatement of counterfeit and suspect electronic parts. Gary is a US Air Force veteran, where he began his electronics career in 1989. He operated and maintained RADAR systems to support the Desert Storm and Desert Shield campaigns. He is a graduate of the AS9100D Lead Auditor program and an IPC Certified EMS Program Manager.


Steve Jackson

Director of Distribution Sales

Steve Jackson brings over 22 years of experience in the electronic component industry to the Flip Electronics executive leadership team. In his role as director of distribution sales, Steve is engrossed on the expansion of distributor sales and leading the department into a new and exciting era of Semiconductor sales. He acknowledges and recognizes that a strong department is key to both the overarching goals and its immediate initiatives, which include customer relations and bottom-line profitability with key vendors and partners. Prior to joining Flip Electronics, Steve was a senior account manager for distribution sales at NF Smith and Associates. Steve led distribution sales for over 20+ years and his role with the senior executive team help propel the company to multiple number 1 rankings while establishing themselves as a perennial industry giant. Steve’s industry experience includes sales, sourcing and procurement, marketing, project management and operations. He has cultivated lasting relationships with customers around the industry who in return have acknowledged him as a staple and reliable figure in this industry. Steve is a proud alumnus of Texas Southern University and currently resides in Houston Texas where he loves to spend quality time with friends and family.